Millions of Eyeballs on Tenpin Bowling
The ‘STRIKE FORCE’ headline and classic image appearing on the front cover of today’s GOOD WEEKEND is focusing a dazzling spotlight on tenpin bowling- and trailblazing International champion bowler, Jason Belmonte.
Published as a lift-out magazine in the weekend editions of the SYDNEY MORNING HERALD in New South Wales {Good Weekend: The August 3 Edition (smh.com.au)} and THE AGE in Victoria {Good Weekend: The August 3 Edition (theage.com.au)} the feature is previewed by Good Weekend Editor, Katrina Strickland.
“You’ve got to admire people who left when everyone else is turning right. Going against orthodoxy is difficult, never more so than when you’re a kid, and fitting in is of preeminent importance.
“Jason Belmonte did that when he started tenpin bowling with two hands rather than the traditional one. It wasn’t against the rules but then, nor was it what bowlers did certainly not if they wanted to play at an elite level. Belmonte persisted with his out-of-the-box technique because it worked, winning him tournaments as a kid in his home town of Orange, the later around the world, including the US, the sport’s spiritual home.
“As Amanda Hooton reports in today’s cover story, Belmonte, now 40, is considered the Roger Federer or Donald Bradman of the bowling alley. And guess what? After suffering opprobrium for his unorthodox style, he’s now increasingly revered. Growing, too, are the number of two-handed bowlers on the circuit. If you can’t beat ’em, join ’em, eh?”
The 4-page ‘Game Changer’ article that follows has aroused interest and unprecedented response from the multi-million audience of the most-read mastheads* in Australia. (*Source: ‘The Sydney Morning Herald has solidified its status as Australia’s most read news brand with a cross-platform readership of 7.39 million, according to the latest Total News readership figures from Roy Morgan’.)
“Anytime bowling can reach millions of eyes through a media platform, it’s exciting for the game,” said Belmonte from his home in Orange today. ‘The more people who see it the more chances we have for the game to grow!” he added.
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